Prepared for InvoiceFlexi
Getting Australian tradies to try InvoiceFlexi, and the bookkeepers who advise them to recommend it
Your questions answered in one place: the exact strategy and why it works, how it stays inside Australia's email rules, the roadmap, and the price. Made to show your team before Thursday.
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What is in here
Your questions, answered, and one decision on Thursday
- 1Where tradies get sent todayWe asked AI the questions a tradie asks before picking an invoicing app.
- 2The plan, and why two tracksTradies directly, and the bookkeepers and BAS agents who advise hundreds of them.
- 3Your question: Australia's email rulesYes, it is allowed when done properly. Exactly how we run it, and no cold calls.
- 4Month one, datedFrom Thursday's call to the first monthly read.
- 5The priceOne price per service, month to month. Change anything and the number moves.
- 6Thursday's call15 minutes to lock the first groups, then it is on us.
Month to month, no lock in. You keep every list and email we make.
Where tradies get sent today
Tradies ask AI which invoicing app to use. InvoiceFlexi came up in 1 answer of 12.
“What is the best invoicing app for a sole trader electrician in Australia?”
Named instead: TradifyServiceM8MYOB SoloXeroRoundedInvoice2go
“Is there an app that lets an Australian tradie say the job out loud and send a GST tax invoice from their phone?”
Named instead: XeroMYOBQuickBooksServiceM8Tradify
“What is a cheaper alternative to ServiceM8 or Tradify for a small plumbing business in Australia?”
Named instead: ServiceM8TradifyAscoraOneBookPlusFergusJobbit
Checked 11 November 2026 with live web search on each assistant. One thing worth knowing: voice invoicing, your sharpest edge, is no longer alone (SMASH Invoices and VoxTrade already sell it to tradies). So our emails lead with the paperwork each business visibly does today (quotes typed up at night, invoices sent days late), and voice is how InvoiceFlexi fixes it, not the headline.
Already yours, no strings
Already yours: 30 real businesses from the plan
Yours whatever you decide. The real lists are built the same way, checked one business at a time.
Our read of where you are
Our read: why two email tracks, at your price point
Which of our services fit InvoiceFlexi now (tap one for why)
So the plan starts with the two email tracks. Articles come next, once we know which tradies sign up.
The plan we built for you
Two email tracks, side by side, each with a number you can hold us to
Tap a track to see exactly how we run it. You approve every email before it goes out.
How we deliver it
Email outreach to tradies
About 1,500 Australian trade businesses a month, split by how they work today, so each email talks about the paperwork they actually do. The ask is your free trial, which a tradie can start from one email.
- The listBuilt from our company database, the ABN register, state licence registers and live job ads. About half the trade websites in public databases no longer load, so every business is checked before it goes in.
- The emailsShort, plain, readable on a phone between jobs. They lead with the paperwork (quotes typed up at night, invoices sent days late), and voice is how InvoiceFlexi fixes it. You approve them before anything sends.
- SendingFrom our own warmed inboxes on domains that are not invoiceflexi.com, so your main domain and your product emails are never at risk. Every email says it is from InvoiceFlexi.
- Inside Australia's email rulesWe email the addresses a business publishes itself, about their work, with a one line opt out in every email. Anyone who says stop is removed the same day.
- Every reply handledQuestions answered within minutes, and every reply visible to you.
How we deliver it
Email outreach to bookkeepers and BAS agents
Bookkeepers and BAS agents chase tradies for messy invoices every BAS season. A tool that produces clean GST invoices makes their job easier, so they recommend it. At your price point this is the track we expect to matter most.
- The listOver 10,000 Australian accounting and bookkeeping practices in our database. The ones that list trades clients go first, then the wider pool, each checked one at a time and emailed at the address the practice publishes.
- The offerDecided with you on Thursday: a discount for their clients, a referral fee, or simply an easier BAS season. One clear reason to say yes.
- SendingFrom our own warmed inboxes on domains that are not invoiceflexi.com, so your main domain and your product emails are never at risk. Every email says it is from InvoiceFlexi.
- Inside Australia's email rulesWe email the addresses a business publishes itself, about their work, with a one line opt out in every email. Anyone who says stop is removed the same day.
- Every reply handledQuestions answered within minutes, and every reply visible to you.
Your question: Australia's email rules
Yes, we email Australian businesses, inside the Spam Act. No cold calls.
Australia's Spam Act does allow a business email without asking first, when three things are true: the business publishes the address itself (its website, its Google listing, a trade directory), the email is about their work, and they have not written "no unsolicited email" next to it. The Act calls this inferred consent. An invoicing app for a trade business is about their work.
- We only email the address a business publishes itself. For a sole trader or a small crew, that is usually the owner anyway.
- Every email says who it is from (InvoiceFlexi, with your contact details) and ends with a one line P.S. opt out.
- Anyone who says stop is removed the same day. The Act gives 5 working days.
- No cold calls. Phone is a separate rule (the Do Not Call Register), and nothing in this plan uses it.
- Your team can check all of this on the regulator's (ACMA) page on consent in five minutes. Plain answer, not legal advice.
From your sample sheet, the kind of business we would email first
Real businesses, all from the sheet you already have.
Month one, dated
Thursday's call, then month one from 16 November to 16 December
Kickoff
12 to 15 Nov
- Thursday's call: lock the first groups
- The sign-up link we track
- What a bookkeeper gets for recommending you
- Sending setup starts
Week 1
16 to 22 Nov
- First tradie list and first partner list
- The emails, for your ok
- Inboxes warming
Week 2
23 to 29 Nov
- First sends, both tracks
- Replies handled every day
- First weekly report
Week 3
30 Nov to 6 Dec
- Both tracks at full pace
- Weak emails rewritten
- Second weekly report
Week 4
7 to 16 Dec
- Month one read: replies and trial starts by group
- Cut what is not working
- Month two: volume behind the winner, then new businesses and trade bodies
The price
One price per service, every 4th service free
The two email tracks we recommend are ticked (1,500 emails each). Change anything and the price moves.
- Month to month, no contract
- Add, swap or stop a service for the next month
- Every 4th service free, always
- You own every list and email we make
Thursday's call
Thursday 12 November, 11:15am India time, 15 minutes
Recommended
The two email tracks, from Monday 16 November
- Tradies and their bookkeepers and BAS agents, side by side
- 3,000 emails a month, every reply handled
- A weekly report: replies by group, trial starts, partners who said yes
- $990 a month for both, month to month
Show this to your team before Thursday. Nothing goes out without your ok, and every email says it is from InvoiceFlexi.